Strategic guidance for those navigating the hard problems between physical innovation and commercial reality.
The path from deep-tech research to commercial product is full of crossroads, winding paths and difficult decisions. These are the areas where I can help you find the right direction.
Define what to build, when, how and why. For founders who need to translate technical vision into a credible, fundable roadmap that holds up to customer and investor scrutiny, while meeting the many constraints of early-stage deep-tech commercialisation.
Building the business around your product — including the decisions that have high impact and can't easily be undone. Securing IP, building the team, manufacturing and supply chain, pitching and due diligence, business model and more.
Subject matter expertise on thermo-mechanical systems, cleantech, energy generation and storage, material science. Establishing product/market fit, technology readiness level and competitive landscape. Investor-side technology assessment and due diligence.
A thinking partner for founders and organisations in the thick of it — providing counsel on the technical, commercial, and organisational complexity of scaling or adopting deep-tech hardware.
I'm Alex Post — deep-tech founder and CTO. For the last decade, I've spent my career taking groundbreaking Australian research from concept through to commercial scale — navigating venture funding, strategic partnerships with global energy players, and the ongoing challenge of translating deep physics into manufacturable, investable products.
Signpost Advisory distils my journey into practical guidance for founders travelling along the same road. I work with early-stage companies where the problems are hard, the unknowns are many, and the path from lab to market is unclear in ways that general startup advice doesn't address.
If you're building something physical, something important, and something that doesn't fit neatly into the typical startup playbook — Signpost Advisory was built for you. It's a love letter to those who want to channel cutting-edge STEM research into real-world impact, and my way to give back through sharing lessons learned by personal experience.
Signpost Advisory is for those working at the intersection of physical technology and real-world problem solving, where the landscape is new and the paths not well trodden.
No fixed engagement model — just a chat about where you are, where you're trying to get to, and whether I could be a guide for that stretch of road.
Send me an emailHappy to connect via email to start — no forms, no funnels. Working with founders across Australia and internationally.